He comes from a heritage rooted in traditional eastern perfumery, rare ouds, and classic attar blends reimagined as modern high-end elixirs He is associated with artisanal and niche fragrance creations—such as Dohfar and Rose 1990 for the brand Kinamic, alongside various private blends and independent compositions like Al Saqr, Carnal Rose, and Rose x Leather His work frequently highlights high-grade natural materials like Indian oud, diverse rose oils, incense, resins, and complex animalic or woody accords